SS24 Look - No.20

At The Local Merchants, we have been called many things, including clothing connoisseurs, top blokes, and 'extremely' funny individuals, and we can now add meteorologist magicians to the list!


The final outfit of our highly anticipated SS24 collection is here, and it's the perfect Summer Soiree look. OK, I admit, Ed wore swimmer shorts in the last one, but you have to manifest good weather for it to happen. Am I right? So, without further ado, we would like to welcome the latest outfit and introduce the British summer. Bring on the sunshine. You heard it here first.

First up, we have a renowned style in the world of menswear, which has
been interpreted by our good friends at Alessandro Gherardi, the Guayabera. It has been worn by many famous men alike, including Ernest Hemingway and Gary Cooper. Sam has styled this iteration, showcasing the four patch pockets and four sets of vertical pleats called Alforzas – two running the length of the centre of the shirt's left and right front panels and two running down the back. Featured is the light green Guayabera; however, we also stock the more traditional white linen version.

Green Linen Guayabera

The earthy brown layer below the shirt comes in the way of the Supima cotton Sunspel t-shirt, a fan favourite for its luxurious feel and subtle colour-ways that we offer. We have just had a new drop of colours, ideal for this summer.

Green Linen Guayabera

It would only be a summer look with a pair of Informale linen trousers. The Oyster White T007 Drawstring Trousers continue the softened colours of this look and work well against the background of the estuary. The high waist, internal drawstring and single pleat ensure extreme comfort and a tailored appearance. 

Informale T007 Linen Trousers

To finish off the look, we have a true piece of craftsmanship
in the way of the Brown Biarritz Sandal from Jacques Soloviere.

Biarritz Sandal Jacques Soloviere.

Handcrafted from one piece of suede, it will develop a unique patina over time and mould comfortably to your feet. The grippy rubber soles provide plenty of traction. Biarritz will offer you maximum comfort thanks to its double-padded insole.


So there you have it; the last look of our SS24 campaign is now live.

If we don't have your size or you need advice on sizing or styling, don't hesitate to contact us. Each item is available online and in-store.

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