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EDITORIAL

SS25 Look - No.28

This SS25 look is all about quiet confidence. Sam wears the Navy Suede Lined Valstarino Jacket from Valstar, layered over a Jeans Blue Crew Neck Jumper by Mauro Ottaviani. The denim — Natural Loose Tapered Red Selvedge from Edwin — is a rare deadstock find with just the right shape and texture. On foot, the Dark Brown Pebble Grain Boston from Crockett & Jones keeps things classic. Shot at the Roslin Beach Hotel, this outfit is an ode to well-made pieces, worn simply. Explore more from SS25 — a collection built for ease, character, and everyday wear.

SS25 Look - No.27

Kicking off our SS25 campaign at the Roslin Beach Hotel with a look that’s all about easy summer style. Ed from The Local Merchants wears the Sage Double-Breasted Seersucker Suit from Studio 73, lightweight, relaxed, and ready for anything — paired with a navy linen tie and pocket square from Amanda Christensen, and finished with Dark Brown Suede Hardwick shoes from Crockett & Jones. The Seersucker Suit is built for the sun, perfect for beachside weddings, long lunches, and everything in between. Plenty more SS25 looks landing soon.

AW24 Look - No.26
The end of 2025. Finished off with Look No.26 a warm winter curated outfit, that screams casual cool, without saying a word. Whether you're out for morning brunch, or have a trip planned to the Cotswolds, this outfit has you covered.
AW24 Look - No.25
This carefully curated tonal look, embraces a subtle colour palette not only adds a touch of sophistication but also makes it an adaptable outfit, ideal for layering and transitioning seamlessly through unpredictable weather changes.
AW24 Look - No.24

This look is a thing of beauty; why? It features the item of the season. You could almost say the wax cotton trench coat from Valstar is a story in itself. Matched with Navy strides from Berwich, and a bit of boucle by Gran Sasso. You may as well end this novel with a pair of chuka boots by Jacques Solovière.

AW24 Look - No.23
Finding that magical oasis where you can deep dive into the world of your favourite idol or unravel the universe that features all your treasured creatures, then Look 23 has you covered; welcome to Read on Sea, where our great product found a comforting new home.
AW24 Look - No.22
You asked for seconds! Mila's second curated look comes in the way of Sam looking winter warm, and delicious. A combination, of Sunspel's Lambswool, Berwich Cords, and water protected Chukka Boots from Manovie Toscane.
AW24 Look - No.21
When the inspiration feels out done. Something that can be worn for any winter engagement, whether you want to arrive in style for a winter celebration or just want to out do the groom at his winter ceremony.
SS24 Look - No.20
At The Local Merchants, we have been called many things, including clothing connoisseurs, top blokes, and 'extremely' funny individuals, and we can now add meteorologist magicians to the list!

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