EDITORIAL

Posted by Edward White

The end of 2025. Finished off with Look No.26 a warm winter curated outfit, that screams casual cool, without saying a word. Whether you're out for morning brunch, or have a trip planned to the Cotswolds, this outfit has you covered.

AW24 Look - No.25

Posted by Edward White

This carefully curated tonal look, embraces a subtle colour palette not only adds a touch of sophistication but also makes it an adaptable outfit, ideal for layering and transitioning seamlessly through unpredictable weather changes.

AW24 Look - No.24

Posted by Edward White

This look is a thing of beauty; why? It features the item of the season. You could almost say the wax cotton trench coat from Valstar is a story in itself. Matched with Navy strides from Berwich, and a bit of boucle by Gran Sasso. You may as well end this novel with a pair of chuka boots by Jacques Solovière.

AW24 Look - No.23

Posted by Edward White

Finding that magical oasis where you can deep dive into the world of your favourite idol or unravel the universe that features all your treasured creatures, then Look 23 has you covered; welcome to Read on Sea, where our great product found a comforting new home.

AW24 Look - No.22

Posted by Edward White

You asked for seconds! Mila's second curated look comes in the way of Sam looking winter warm, and delicious. A combination, of Sunspel's Lambswool, Berwich Cords, and water protected Chukka Boots from Manovie Toscane.

AW24 Look - No.21

Posted by Edward White

When the inspiration feels out done. Something that can be worn for any winter engagement, whether you want to arrive in style for a winter celebration or just want to out do the groom at his winter ceremony.

SS24 Look - No.20

Posted by Edward White

At The Local Merchants, we have been called many things, including clothing connoisseurs, top blokes, and 'extremely' funny individuals, and we can now add meteorologist magicians to the list!

SS24 Look - No.19

Posted by Edward White

Look 19 brings the exclusive introduction of two new brands to us for this summer at The Local Merchants. This includes the unique Italian total look label DoppiAA and the innovative Spanish espadrille pioneers Castaner.

Informale x The Local Merchants: The Informal(e) Suit

Posted by Samuel Hamblin

We proudly introduce The Informal(e) Suit exclusive to The Local Merchants. See it styled with other Informale items we stock. We hope you like it!