EDITORIAL

Real places. Real moments. No fuss, just good clobber.

Spring Summer 26 moves through Leigh at its own pace — the same streets, the same stops, just seen from another side. Sam’s story follows that same rhythm, from early to late, without interruption. Nothing dressed up, nothing out of place — just the town as it is, and the moments that come with it.

Real places. Real moments. No fuss, just good clobber.

Spring Summer 26 is built around the rhythm of Leigh — the spots we move through without thinking. Early starts, slow afternoons, late finishes. Ed’s story follows that pace, moving between them with ease. Nothing staged, nothing forced — just familiar places, worn as they are, at the times they matter.

Ed’s looks take on a cooler, more refined pace — cashmere, flannel, and structured field jackets cut for ease and intent. It’s about substance over noise: clean lines, rich textures, and fabric that does the talking. Styled against timeless film art, his looks echo the same quality that defines every garment we champion — effortless, confident, and made to last.

A mix of Italian precision and British grit, Sam’s looks capture the rhythm of winter dressing — sharp, layered, and built to move. From Made to Measure tailoring to textured outerwear and refined knits, each piece tells its own story of craftsmanship. Shot alongside iconic cinema posters, the collection brings heritage and modern menswear into the same frame — proper clobber, caught in motion.

Clean shapes, good fabric, and no messing about. Ed’s wearing the Cocoa Wasabi Overshirt from Boltey layered over an Off-White Bouclé Tee by Gran Sasso. The Fango Garment Dyed Shorts from Berwich bring in a soft contrast, finished with Ivory Genoa Sneakers from CQP for that sharp-but-chilled energy. Add a pair of Havana & Moss Green Pintos from Oscar Deen and you’ve got a warm-weather uniform that feels as good as it looks. Whether you’re out for a pint, on a city stroll, or packing light for a weekend away — this one’s ready.

This one’s for the lad who doesn’t let the weather call the shots. Sam’s styled up in what we’re calling Caught in the (Spring) Rain — Navy Safari Jacket by Alessandro Gherardi with a Peyote Sand Crochet Cardigan from Far Afield casually draped over the top. It’s a bit preppy, a bit playful, and 100% confident. Underneath, he’s kept it clean with an Ecru Mesh Stitch Polo from Sunspel. The Olive Westpoint Cotton Trousers from Echizenya keep things relaxed, while the Chocolate Yacht Loafers by Aurélien and a pair of Oscar Deen Pintos pull the whole thing together. Shot at Roslin Beach Hotel, piña colada in hand — and not a bad look in sight.

Ed’s summer look for SS25 is all about understated luxury. The Marrone Chiaro Bouclé Cable Polo by Doppiaa introduces texture in an elegant, earthy tone, paired with soft, relaxed Chalk Chiaia Trousers from Berwich. On foot, the Rain Suede Tassel Loafers from Manovie Toscane keep things grounded but polished. Nicknamed “The SMOOTH Operator,” this outfit captures the mood of the season: easygoing, refined, and made for warm weather without trying too hard. From a terrace lunch to a late drink at the bar, it’s the kind of look that moves with you.

This SS25 look is all about quiet confidence. Sam wears the Navy Suede Lined Valstarino Jacket from Valstar, layered over a Jeans Blue Crew Neck Jumper by Mauro Ottaviani. The denim — Natural Loose Tapered Red Selvedge from Edwin — is a rare deadstock find with just the right shape and texture. On foot, the Dark Brown Pebble Grain Boston from Crockett & Jones keeps things classic. Shot at the Roslin Beach Hotel, this outfit is an ode to well-made pieces, worn simply. Explore more from SS25 — a collection built for ease, character, and everyday wear.

Kicking off our SS25 campaign at the Roslin Beach Hotel with a look that’s all about easy summer style. Ed from The Local Merchants wears the Sage Double-Breasted Seersucker Suit from Studio 73, lightweight, relaxed, and ready for anything — paired with a navy linen tie and pocket square from Amanda Christensen, and finished with Dark Brown Suede Hardwick shoes from Crockett & Jones. The Seersucker Suit is built for the sun, perfect for beachside weddings, long lunches, and everything in between. Plenty more SS25 looks landing soon.