ÉDITORIAL

This one’s for the lad who doesn’t let the weather call the shots. Sam’s styled up in what we’re calling Caught in the (Spring) Rain — Navy Safari Jacket by Alessandro Gherardi with a Peyote Sand Crochet Cardigan from Far Afield casually draped over the top. It’s a bit preppy, a bit playful, and 100% confident. Underneath, he’s kept it clean with an Ecru Mesh Stitch Polo from Sunspel. The Olive Westpoint Cotton Trousers from Echizenya keep things relaxed, while the Chocolate Yacht Loafers by Aurélien and a pair of Oscar Deen Pintos pull the whole thing together. Shot at Roslin Beach Hotel, piña colada in hand — and not a bad look in sight.

Ed’s summer look for SS25 is all about understated luxury. The Marrone Chiaro Bouclé Cable Polo by Doppiaa introduces texture in an elegant, earthy tone, paired with soft, relaxed Chalk Chiaia Trousers from Berwich. On foot, the Rain Suede Tassel Loafers from Manovie Toscane keep things grounded but polished. Nicknamed “The SMOOTH Operator,” this outfit captures the mood of the season: easygoing, refined, and made for warm weather without trying too hard. From a terrace lunch to a late drink at the bar, it’s the kind of look that moves with you.

This SS25 look is all about quiet confidence. Sam wears the Navy Suede Lined Valstarino Jacket from Valstar, layered over a Jeans Blue Crew Neck Jumper by Mauro Ottaviani. The denim — Natural Loose Tapered Red Selvedge from Edwin — is a rare deadstock find with just the right shape and texture. On foot, the Dark Brown Pebble Grain Boston from Crockett & Jones keeps things classic. Shot at the Roslin Beach Hotel, this outfit is an ode to well-made pieces, worn simply. Explore more from SS25 — a collection built for ease, character, and everyday wear.

Kicking off our SS25 campaign at the Roslin Beach Hotel with a look that’s all about easy summer style. Ed from The Local Merchants wears the Sage Double-Breasted Seersucker Suit from Studio 73, lightweight, relaxed, and ready for anything — paired with a navy linen tie and pocket square from Amanda Christensen, and finished with Dark Brown Suede Hardwick shoes from Crockett & Jones. The Seersucker Suit is built for the sun, perfect for beachside weddings, long lunches, and everything in between. Plenty more SS25 looks landing soon.

This look is a thing of beauty; why? It features the item of the season. You could almost say the wax cotton trench coat from Valstar is a story in itself. Matched with Navy strides from Berwich, and a bit of boucle by Gran Sasso. You may as well end this novel with a pair of chuka boots by Jacques Solovière.